Healthcare Marketing Trends for the Digital Age
If you’re in healthcare, you know it’s essential to take note of new and future marketing trends. Such knowledge helps you stay ahead of your competition. For instance, optometry websites optimized for SEO get more traffic than non-optimized ones.
Similarly, knowledge of new marketing trends allows you to invest in marketing tools that make you more accessible to your patients. Again, if an ophthalmology practice decides to use some website ophthalmology marketing strategies such as chatbots and online scheduling, it will likely get more patients due to improved engagement and accessibility.
To provide more insight into this subject, let’s look at five healthcare digital marketing trends shaping the industry.
1. Video Marketing
According to a recent report from Zenith, the average person spends 100 minutes watching online videos daily. A 2021 Wyzowl survey further reported that 84% of consumers admit to having been swayed to purchase a product after watching a related online video.
The best news is that today, it’s easier to produce an online video than a few years ago. Moreover, social media channels such as TikTok, Facebook, and Instagram allow you to post live videos, which are much easier to create.
As a healthcare marketer, there are various ways you can include video content in your marketing, including the use of:
Live videos
Testimonials
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